Above Average Intelligence: Dave Wakeman's Newsletter | Substack

Britney Spears, great marketing professor?! Who knew?!

Blockbuster/Tent Poll Movie #marketing didn't exist before Tim Burton started bringing Batman to the big screen. Also, I agree with @rogerlmartin about…

Mar 2

I've switched up the format here to do the old 3/2/1 format with 3 links, 2 actions, and 1 quote. We cover the territory of how I came around to this…

Feb 23

Jun 9, 2021

It is easy to sell a brand new $1500 MacBook Pro for $50 on any street corner in America. That's what Uber did for many years...now the check is due!

Jun 2, 2021

May 26, 2021

Bud Light Seltzer wants to "educate" the British market on the joys of hard seltzer. My experience working on a project to bring Yellow Tail Wines to a…

May 19, 2021

Issue 1! Woo! A guide to my foundational ideas and why Smythson's discounting is dangerous!

May 12, 2021

Above Average Intelligence: Dave Wakeman's Newsletter

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