🔌EVs = Opportunity
The Big Idea: “People want to buy their cars like their shoes” has turned out to be wrong.
Electric Vehicles (EV) are changing the needs of customers.
Instead of the dealer being a sales point, the modern dealer will need to expand their value to include:
Education facility to teach people about EVs.
Charging station to help people charge EVs.
Distribution point for direct sales and franchise sales.
Out of disruption comes opportunity.
In the case of EVs, this opens up a new business model for dealers, if they are willing to embrace it.
Examples:
Less EV maintenance opportunities means that dealers need to rethink how to use their charging networks as opportunities.
More need for education during the purchase means that dealers have an opportunity to teach customers about the power of an EV. (When I bought my Tesla, the dealer was helpful in showing me things that I might not have purchased straight away.)
Acting as a distribution point for various sales gives the dealers the opportunity to build relationships that can help drive used car sales, maintenance and service, and upgrades.
Go Deeper: Sustainability in general could be a key to the auto dealer of the future.