Picture a Ham Sandwich!
Monday, March 10, 2025
Hi!
My buddy, Jake, posted this a few days ago.
I share it with you because when you think about selling tickets, sponsorships, merchandise, or anything, you need to remember that “you are not your customer.”
Now, I know the term for it: Quaila.
I’m sure that will come up in my upcoming lectures to students.
How will you change your approach knowing this idea?
DW