How much should you budget for marketing? This is one of the most loaded questions in the executive suite. Should it be? No. The reason it is a contentious topic is because too many marketers have fallen into the trap of marketing being the communications department.
Is there a "right" amount to budget?
Is there a "right" amount to budget?
Is there a "right" amount to budget?
How much should you budget for marketing? This is one of the most loaded questions in the executive suite. Should it be? No. The reason it is a contentious topic is because too many marketers have fallen into the trap of marketing being the communications department.