Sitemap - 2023 - Above Average Intelligence: Dave Wakeman's Newsletter
23 Things We Learned This Year!Some End of Year Reading. Some End of Year Notes.
Who Do I Learn From? A List of 107 People...
Is there a "right" amount to budget?
What's the Problem with Product Orientation v. Customer Orientation?
Red Lobster's "Ultimate Endless Shrimp" Loses Red Lobster $11M!
Private Equity Eats the Business of Tickets?!
Discounts Destroy a Lot of Value! 11%+ of Your Profits.
Are you in the 80% of people underpricing their products and services?
Join Me and Discuss Planning For 2024!
Pricing Demands Research! Value is the Customer's Perception, Not Yours!
Will Streaming Save Sports From the RSN Collapse?
Messi and MLS Have Some Pricing Lessons!
"If Everyone Is Doing It..." Theory of Black Friday
On Strategy Showcase Talks to Mark Ritson About American Marketers...
EV Manufacturers Cut Prices...
ESPN Bet Launched Yesterday...You Didn't Know?!
WeWork's Bankruptcy Highlights the Need to Think About Process...
Mark Ritson says, "American Marketing is Off the Boil". Is He Right?
Tesla's Net Revenue Drops 44%.
Are You Making One of These Pricing Mistakes?
What Stops You From Charging the Right Price?
Are You Underpricing? Plus, Meet Me in NYC for a Day!
4 Lessons That Teaching At the Kelley On Location Event Gave Me...
Users Have Fixes to Turn X Back to Twitter...
What Can Proper Market Research Do For You?
Is Traditional Market Research Dead?
ESPN's Changing Strategic Power
Disney/Uber/WeWork Teach Us a Few Things About Pricing...
Bob Lefsetz nails Brand Management!
What Can We Learn From "The Croissant Theory"?
Bud Light: Sales & Ad Focused Recovery. Will It Work?
AirBnB Focuses on Their Brand: Cash Follows!
Kraft Heinz Proves "Price Integrity" is a W!
Barbie is a Model for a Brand Refresh...
Qual Research v. Quant Research: It's Really Both!
For Modelo, Beating Bud Light Was About the Marketing...Stupid!
Twitt...er, X cuts ad prices to stimulate demand. There's just one problem!
WTF?! Cirque du Soleil and Reinvention
Tesla keeps Discounting and Profits Keep Falling..."The Doom Loop of Discounts"!