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Data is reactive. Research is proactive.
Many people put a tremendous amount of emphasis on data.
Apr 30
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Dave Wakeman
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Data is reactive. Research is proactive.
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What Does "No Strategy" Look Like?
I’ve been away thinking through some of my processes the last few weeks…
Apr 24
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Dave Wakeman
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What Does "No Strategy" Look Like?
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Revisiting David C. Baker's 'Drop and Give Me 20' Exercise...
Hey!
Apr 17
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Dave Wakeman
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Revisiting David C. Baker's 'Drop and Give Me 20' Exercise...
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Travis Scott and Jordan Brand...They Have Updating the Brand Right.
My go-to sneaker newsletter is by Mike Sykes and this morning he put together a really solid one about Travis Scott and the Jordan Brand.
Apr 8
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Dave Wakeman
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Above Average Intelligence: Dave Wakeman's Newsletter
Travis Scott and Jordan Brand...They Have Updating the Brand Right.
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Welcome Back! Allow to Re-Introduce Myself...
It was Jay-Z who said the words, “Allow me to reintroduce myself” on ‘Public Service Announcement’.
Apr 2
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Dave Wakeman
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Welcome Back! Allow to Re-Introduce Myself...
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February 2024
The Quality of MLB's New Jerseys: Brand Codes 101
Brands spend a lot of time thinking about their brand…if they are smart.
Feb 17
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Dave Wakeman
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The Quality of MLB's New Jerseys: Brand Codes 101
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'The Messenger' is a Reminder: Strategy Before Tactics...
Honestly, I’m not sure if I heard of The Messenger before yesterday.
Feb 1
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Dave Wakeman
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'The Messenger' is a Reminder: Strategy Before Tactics...
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January 2024
TechCrunch Shuts TC+ For a Good Strategic Reason...
TechCrunch shuts down TC+ to get their focus on one business.
Jan 31
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Dave Wakeman
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TechCrunch Shuts TC+ For a Good Strategic Reason...
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What Does Reinvention Mean to You Now?
Dr.
Jan 29
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Dave Wakeman
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What Does Reinvention Mean to You Now?
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Is This Orchestra's Strategic Plan an Example to Follow?
Hey! I’m back from the midwest where I drank coffee and beer, and watched basketball.Thanks for reading Above Average Intelligence: Dave Wakeman's…
Jan 24
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Dave Wakeman
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Is This Orchestra's Strategic Plan an Example to Follow?
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Marketing Has Lost Its Way? Another Take...
A Thinker’s 50 writer takes aim at marketing, especially the way that businesses are pushing prices as far as they can, even when signs of distress in…
Jan 23
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Dave Wakeman
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Marketing Has Lost Its Way? Another Take...
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Would a 'Costco Club' For Tickets Work?
A strategic analysis?
Jan 10
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Dave Wakeman
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Would a 'Costco Club' For Tickets Work?
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