Above Average Intelligence: Dave Wakeman's Newsletter | Substack

Data is reactive. Research is proactive.

Many people put a tremendous amount of emphasis on data.

Apr 30 •

What Does "No Strategy" Look Like?

I’ve been away thinking through some of my processes the last few weeks…

Apr 24 •

Revisiting David C. Baker's 'Drop and Give Me 20' Exercise...

Apr 17 •

Travis Scott and Jordan Brand...They Have Updating the Brand Right.

My go-to sneaker newsletter is by Mike Sykes and this morning he put together a really solid one about Travis Scott and the Jordan Brand.

Apr 8 •

Welcome Back! Allow to Re-Introduce Myself...

It was Jay-Z who said the words, “Allow me to reintroduce myself” on ‘Public Service Announcement’.

Apr 2 •

The Quality of MLB's New Jerseys: Brand Codes 101

Brands spend a lot of time thinking about their brand…if they are smart.

Feb 17 •

'The Messenger' is a Reminder: Strategy Before Tactics...

Honestly, I’m not sure if I heard of The Messenger before yesterday.

Feb 1 •

TechCrunch Shuts TC+ For a Good Strategic Reason...

TechCrunch shuts down TC+ to get their focus on one business.

Jan 31 •

Above Average Intelligence: Dave Wakeman's Newsletter

Strategy, Marketing, and Thinking For Changing Times!

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Above Average Intelligence: Dave Wakeman's Newsletter

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