Sitemap - 2022 - Above Average Intelligence: Dave Wakeman's Newsletter
I've opened the 'Above Average Intelligence' Chat...
🥤Brand Building Pays Off Over Time
Context is King!: Salience v. Differentiation.
🏷️Pricing Happens at 3 Levels!
🚴 For Peloton: More Is Like Better!
🛒Low Prices! That's a Promise: Aldi
🗺️Real Marketing's First Step: Backwards
🪞"I Know What the Market Needs": No, You Probably Don't!
🛒You Don't Have To Be a Commodity!
Collaboration Done Right: Gregg's and Primark!
📉Target & Walmart: Discount Early! Discount Often!
🔍Effective Strategy Requires: FOCUS!
✨ Great Branding: Isn't Subtle
💸Small Business Has Marketing Power, Too!
💔 🔨Ye and The Gap: Breaking Up Ain't Hard!
📈Profits: Not Long or Short! Try Both!📈
🛒🛍️ Waitrose: Positions Proudly
⛰️ 🧗Patagonia: Brand Purpose, No Matter the Cost!⛰️🧗
🏎️🔌No Haggle Pricing: Ford's 4 Ps At Work🔌💰
👑The Royal Family: Brand Managers👑
Blank Street Coffee: Decent Coffee! Fast & Cheap!
🎤🧑🎤🔊 ROI: Not the Whole Story!
🎟️ 🏈 Even Inflation Won't Stop the NFL🎟️ 🏈
🍻🍺 AB InBev: "Leaning Into" Ad Focused Behaviors!
🍔🍟🥤Burger King: Reinventing Their Marketing...Again! 🍔🍟🥤
🔦Brand Codes: More than a Logo!
Britney Spears Explains Market Orientation Better Than Anyone!
Tim Burton's Batman Movie Revolutionized Movie Marketing...And, More!